Display Advertising

Reaching your target audience at the right time with the right display ads is something that takes a little finesse but is hardly the impossible feat you might think it is. Traditional display advertising geo-targets your consumers based on their zip codes, meaning your ads reach thousands if not tens of thousands of addresses. If you want to reach significantly fewer people with a highly specific display ad, work with the team at Softline Solutions. We geo-target your audience at the consumer level without invading privacy, so your brand enjoys higher engagement, more granular segmentation, and more revenue.

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How It Works

Our team puts IP intelligence to work for you. We enjoy access to almost 100 percent of IP addresses from around the globe, which makes it easy to map essential data through our comprehensive consumer database. Allow us to target a highly specific portion of your audience without breaching privacy policies or otherwise annoying your customers.

Leveraging Your Data

So, how can you leverage your newly acquired data and make it work wonders for your brand? If your brand focuses on healthcare plans and you want to appeal to the older segment of your target audience, why not place digital ads in the residences of those 65 and older? If your brand is all about household goods, appeal to consumers who have recently moved into one of your target regions by displaying ads about refrigerators, grills, televisions, and other household appliances you carry.

Yet another example is promoting your company’s baby products to new parents, or displaying ads for gardening tools and accessories to the retired segment of your target audience. It’s also possible to increase your direct mail campaign efforts by providing recipients with digital ads before and after the campaign drop date.

Display Ads Are as Relevant as Ever

Don’t dismiss display ads as a waste of advertising time. They remain a very relevant component of your marketing strategy that works in conjunction with other advertising means to put your brand in the forefront of consumers’ minds. Display ads help you generate new leads, establish your brand as something consumers want and need, and otherwise increase revenue numbers. It’s our job to help you determine exactly where and how to place display ads with the assistance of eye-catching ad designs, consistent optimizations, and finely tuned targeting strategies. Never waste another penny on ho-hum display ads that do little to move your target audience…work with us to create engaging ads that help your brand grow and thrive.

Online Success Stories

Softline Solutions is inspired by our clients’ success. From small businesses to national brands that just aren’t getting the results they want from their web sites, our team has helped hundreds of companies develop a strong, reliable, and profitable online presence.